Techniques:
1. Bandwagon:  Encouraging people to think or act in some way simply because others are.
Ex. 4 out of 5 doctors recommend sugarless gum to their patients who chew gum.

2. Loaded words:  Use of words with strong positive or negative connotations, such as name-calling or "buttering up".
Ex. Only a fool would vote for that evil candidate.
       This bright and wonderful product will make you
        feel spectacular.

3. Snob appeal: Involves making a direct or implied claim that one should act or think in a certain way because of the high social status associated with that act or thought.
Ex. Choosy moms choose Jif.
Hallmark--When only the best will do.

4. Transfer:  Involves making an illogical association between one thing and something else that is generally viewed as positive or negative.
Ex. My father was the President of the United States, so that will make me a great candidate for that office.

5. Unreliable Testimonial: Having an unqualified person endorse a product, an action, or an opinion.
Ex. I'm not a doctor, but I play one on television, and when I get a headache, I take Head-ease.

6. Vague, undefined terms: Involves promoting or challenging an opinion by using words that are so vague or so poorly defined as to be almost meaningless.
Ex. Be an aware consumer and buy Stove Top Stuffing.
Grape Nuts--It has an honest taste.

7. Gender Appeal: Appealing to stereotypes or stereotypical male/female roles in order to promote a product.
Ex. Choosy moms choose Jif.
Construction site all day, dancing all night--that kind of man wears Brut.

8. Sex Appeal--Using very attractive or glamorous people to sell a product.
Ex. The Doritos Super Bowl commercial.

9. Flag-Waving--Using an appeal to patriotism to either sell or discredit a product.
Ex. Texaco--Star of the American Road;
A vote for Jane Doe is a vote for freedom.

Terms:
demographics--the statistical characteristics of human populations (as age or income) used especially to identify markets; or
the demographic profile of a market (as the viewers of a TV show)

intellectual property--property that results from original creative thought, as patents, copyright material, and trademarks.

Links:
For more terms, go here: http://turnerlearning.com/cnn/coldwar/cw_prop2.html
For a LOT more terms, go here:   http://eagle.cc.ukans.edu/~sco/proptech.html